NYC man sued over 25-foot Viagra rocket

Bungleau · 10-08-2008, 05:01 PM

Quote:

NYC man sued over 25-foot Viagra rocket

NEW YORK - A New York man is being sued for trademark infringement after he towed a 25-foot-long fake missile around Manhattan with the words "Viva Viagra" printed in blue on its sides.

An attorney for Viagra-maker Pfizer Inc. says that the man's use of the company's logo could confuse consumers into thinking the rocket was an actual advertisement for the drug used to treat male impotence.

But 48-year-old Arye Sachs of West Babylon says no one would be deterred from buying the blue pills because of he what he did. He says he knows because he's a "customer."

Sachs hauled the missile on a trailer hitched to his car through Manhattan, where he parked it in front of the Trump Tower on Sept. 8. He also drove it past Pfizer's headquarters.
___
Information from: New York Post, http://www.nypost.com

Errmmmm.... don't know what to add here. Obviously, it's not a pickle in his pocket... but I don't think I'd be bragging I was a customer...

Stratos · 10-09-2008, 03:37 AM

Maybe the joy of getting his sex life back had to be expressed.

Bungleau · 10-09-2008, 05:37 AM

Hmmm.... good point. Maybe he was *ahem* advertising for himself...

Variol (Farseer) Elmwood · 10-09-2008, 06:36 AM

Phizer are just being a'holes. All advertising is good and they know it.

Cerek · 10-09-2008, 09:14 AM

Quote:

Originally Posted by Variol (Farseer) Elmwood

Phizer are just being a'holes. All advertising is good and they know it.

Especially this stunt. "Viagra will make you a a hot rocket! Can't really see anything negative about that.

Unglaublich Verwustung · 10-09-2008, 09:23 AM

They're not annoyed, they just manipulated it to make an even bigger media impact. After all, which of you actually saw it? But you now know about it...

Cerek · 10-09-2008, 09:52 AM

Quote:

Originally Posted by Unglaublich Verwustung

They're not annoyed, they just manipulated it to make an even bigger media impact. After all, which of you actually saw it? But you now know about it...

LOL. Excellent point.

Firestormalpha · 10-09-2008, 10:01 AM

But if you percieve them as a heavyhanded corporate bully, are you going to go with their product, or go with one of their competitors?

Variol (Farseer) Elmwood · 10-09-2008, 10:36 AM

Quote:

Originally Posted by Cerek

LOL. Excellent point.

""

Bungleau · 10-09-2008, 10:41 AM

Depends on whether their goal is to grab a bigger percentage of the market, or to *ahem* enlarge the market. If it's to grow the market overall, then this kind of promotion helps. If it's to take more of the market, then... it may still help.

Why? Well, who's their market? Certainly not those in the 18-35 demographic. Few males in that age group should need the benefits that their product provides (he says, while tap-dancing around the subject). It's those who are older... the guy in his 50s whose sex life has been struggling. He doesn't care about whether they're jerks or not... he cares about whether their product works. And when some guy is willing to parade down the streets of Manhattan bragging... well, maybe it's worth having a discussion with his doctor to check it out...

10-09-2008, 03:37 AM	#2
Stratos Vampire Join Date: January 29, 2003 Location: Sweden Age: 44 Posts: 3,888	Re: I'm a CUSTOMER! Maybe the joy of getting his sex life back had to be expressed. __________________ Nothing is impossible, it's just a matter of probability.

10-09-2008, 05:37 AM	#3
Bungleau 40th Level Warrior Join Date: October 29, 2001 Location: Western Wilds of Michigan Posts: 11,752	Re: I'm a CUSTOMER! Hmmm.... good point. Maybe he was ahem advertising for himself... __________________ B Save Early, Save Often Save Before, Save After Two-Star General, Spelling Soldiers -+-+-+ Give 'em a hug one more time. It might be the last.

10-09-2008, 06:36 AM	#4
Variol (Farseer) Elmwood Jack Burton Join Date: May 16, 2003 Location: Dartmouth, NS Canada Age: 60 Posts: 5,634	Re: I'm a CUSTOMER! Phizer are just being a'holes. All advertising is good and they know it. __________________ A MAN WHO WANTS FOR NOTHING HAS INFINITE WEALTH. (me)

10-09-2008, 09:23 AM	#6
Unglaublich Verwustung Silver Dragon Join Date: August 2, 2006 Location: i ngach aon áit (but mostly Western Europe) Age: 57 Posts: 1,619	Re: I'm a CUSTOMER! They're not annoyed, they just manipulated it to make an even bigger media impact. After all, which of you actually saw it? But you now know about it... __________________ Make a decision, even if it's wrong, and remember.... ...it's never too early for a salad.

10-09-2008, 10:01 AM	#8
Firestormalpha Knight of the Rose Join Date: July 11, 2002 Location: Coral Springs, Fl USA Age: 41 Posts: 4,454	Re: I'm a CUSTOMER! But if you percieve them as a heavyhanded corporate bully, are you going to go with their product, or go with one of their competitors? __________________ "When you start with a presupposition, it's hard to arrive at any other conclusion." "We are never to judge a philosophy by its abuse." - Augustine "If you're wondering if God has a sense of humor, consider the platypus." http://www.greaterthings.cbglades.com

10-09-2008, 10:41 AM	#10
Bungleau 40th Level Warrior Join Date: October 29, 2001 Location: Western Wilds of Michigan Posts: 11,752	Re: I'm a CUSTOMER! Depends on whether their goal is to grab a bigger percentage of the market, or to ahem enlarge the market. If it's to grow the market overall, then this kind of promotion helps. If it's to take more of the market, then... it may still help. Why? Well, who's their market? Certainly not those in the 18-35 demographic. Few males in that age group should need the benefits that their product provides (he says, while tap-dancing around the subject). It's those who are older... the guy in his 50s whose sex life has been struggling. He doesn't care about whether they're jerks or not... he cares about whether their product works. And when some guy is willing to parade down the streets of Manhattan bragging... well, maybe it's worth having a discussion with his doctor to check it out... __________________ B Save Early, Save Often Save Before, Save After Two-Star General, Spelling Soldiers -+-+-+ Give 'em a hug one more time. It might be the last.

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