03-29-2005, 02:09 PM | #1 |
Lord Soth
Join Date: July 25, 2002
Location: Melbourne FL
Age: 59
Posts: 1,971
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From FoxNews: http://www.foxnews.com/story/0,2933,151706,00.html
Full article at URL, excerpt below +++++++++++++++++++++++++++++ DAVID DOWNEY, CEO, INVIDI: Well, with the Invidi solution, we're the Holy Grail for marketers and advertisers. We have the ability to combine the power of television with direct mail and send television commercials to individual television sets based upon age, sex, income, geography and ethnicity. CAVUTO: But how do you know who's watching? DOWNEY: Well, we have the ability to measure the click stream data that's generated by your remote control in combination with the geographic location that you're at. And through that algorithm base that we've developed, we've learned pretty precisely who's watching, not individuals.... CAVUTO: So I could be upstairs watching one thing. My wife could be downstairs watching something else and you guys would know what that is? DOWNEY: Well, you could actually be watching the same program upstairs and downstairs and get different commercials. CAVUTO: What are you putting in my TV that makes you know what the heck I'm watching? DOWNEY: It's not in your television set. It's a software application that's downloaded into your cable television receiver or your satellite receiver, and that small application categorizes you based upon the same way in which Nielsen currently aggregates information. CAVUTO: So do you have to be an agreeable participating household? DOWNEY: No, it's actually a very noninvasive. CAVUTO: Because it sounds kind of Big Brother-ish. ++++++++++++++++++++++++++
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03-29-2005, 08:56 PM | #2 |
Dracolisk
Join Date: November 1, 2002
Location: Australia ..... G\'day!
Posts: 6,123
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That’s is scary Vulcanrider Reading Orwell’s 1984 as a kid, the most unsettling images it left in my mind was the TV set always watching you and the fitness announcer calling out to Winston personally to do his morning exercises correctly.
Be afraid everyone
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03-29-2005, 09:18 PM | #3 | |
John Locke
Join Date: February 7, 2002
Location: Edmonton, Canada
Age: 35
Posts: 8,985
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Quote:
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03-29-2005, 09:46 PM | #4 |
Emerald Dragon
Join Date: December 10, 2003
Location: UK
Age: 40
Posts: 961
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If you use two diffrent cable boxes like some people do, they could stream to both..
You did know that your cable/satalite company knows exactly what your watching, didn't you?
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-Jenn |
03-29-2005, 09:57 PM | #5 |
John Locke
Join Date: February 7, 2002
Location: Edmonton, Canada
Age: 35
Posts: 8,985
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Er.... well I do now. [img]tongue.gif[/img]
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03-29-2005, 10:35 PM | #6 |
Emerald Dragon
Join Date: December 10, 2003
Location: UK
Age: 40
Posts: 961
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At least your on CCTV less than us brits, walking around england you'll be filmed by CCTV every 5 somthings, it's either seconds or minutes..
Highest consentration of CCTV in the world last time I checked.
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-Jenn |
03-30-2005, 09:25 AM | #7 |
Fzoul Chembryl
Join Date: July 13, 2004
Location: Finland
Age: 35
Posts: 1,701
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I sense a market for something to block these ads.
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