Nike is suing Sega!!!

Staralfur · 02-09-2002, 05:05 PM

quote:

Nike has filed a lawsuit with Sega over the recently unveiled advertising campaign for NBA 2K2.

The suit complains that Sega`s new advert is almost identical to a famous 1980`s advert featuring Michael Jordan. The Sega advert does seem quite similar, although the counter argument is likely to be that there`s sufficient small differences. There is no specific value to the suit, but it does say "The amount in controversy exceeds $75,000".

More here

I'd imagine the legal companies are licking their lips in anticipation.

[ 02-09-2002: Message edited by: Staralfur ]

Arvon · 02-09-2002, 05:53 PM

Where is this suit being filed? If it's outside the US maybe, just maybe, some one will use intelligence.

Beaumanoir · 02-10-2002, 06:08 AM

Hmmmmm, It's Just Stupid. People Are Suing Anyone For Anything Nowdays. Its Stupid.

Downunda · 02-10-2002, 07:30 AM

A few questions

1) Who (apart from bored Nike advertising people) is going to see a Sega advert and remember an ad from 1980 that was similar?
2) How is Nike gonna lose income? (2002 computer game vs 1980 basketball boots - not really things you can easily get confused over buying)

Just wondering?

Lavindathar · 02-10-2002, 09:11 AM

Hmmmm, I wasn't even born then, so It dont make no difference to me. Beau is right, people over there just sue for the fun of sueing...

Neb · 02-10-2002, 09:17 AM

quote:
Originally posted by Lavindathar:
Hmmmm, I wasn't even born then, so It dont make no difference to me. Beau is right, people over there just sue for the fun of sueing...

Nope, not just for the fun of sueing, but for the chance of getting a ton of cash over some little meaningless thing that they're oft times the cause of themselves.

/)eathKiller · 02-10-2002, 12:25 PM

Im a fan of sega, being a Phantasy Star Online RPG player, I know that sega is in desperation already as it is. They're making games for ALL systems now and not just their own,hey've givent he rights of Sonic to Nintendo, and the rights of Virtua Fighter to Sony, and the rights of Shenmue and Jet Set Radio to MIcrosoft, the list just goes on and on...

They've even halted all Dreamcast production aside form the new "collectors eddition Dreamcast" which will probably only earn ONE single advertisement...

@_@ ;

Nike shouldn't beat a poor dead horse...

Lavindathar · 02-10-2002, 12:28 PM

quote:
Originally posted by Neb:

Nope, not just for the fun of sueing, but for the chance of getting a ton of cash over some little meaningless thing that they're oft times the cause of themselves.

Like Nike needs the money!

Beaumanoir · 02-10-2002, 12:37 PM

Yea! They're Already A Multi Million Dollar Company! As If $70,000 Is Gonna Make ANY Difference!

Sir Kenyth · 02-11-2002, 11:12 AM

Ever wonder why car insurance is so high? I had an auto accident in my early twenties. I was over the center line on a road without a painted center line by 12-16 inches. I had dropped a lit cigarette in my lap. The oncoming vehicle was speeding. We struck a glancing head-on collision. As if it wasn't enough evidence of their speed, I only went a few feet off the road while they flew 50 feet off the road into a large front yard. Unfortunately, they could prove I was too far over, but not what the other persons speed was, according to the book. I was found at fault. Six years and seven months later, I get a notice that I'm being sued for it! The insurance company settled for almost $50,000! I'd like to think that they actually needed the money to pay off medical bills, but everyone walked away from the accident. I don't think any major injuries occurred. Injury lawyers generally walk away with 40-50% of the money in cases like these. Most judges rose to the office from the brotherhood of lawyers. Injury and damages lawsuits are the "meat and taters" on the plates of the lawyers profession. If you have deep pockets, you can rest assured that you'll be sued eventually.

02-09-2002, 05:05 PM	#1
Staralfur Baaz Draconian Join Date: April 8, 2001 Location: Nottingham, UK Age: 44 Posts: 786	quote: Nike has filed a lawsuit with Sega over the recently unveiled advertising campaign for NBA 2K2. The suit complains that Sega`s new advert is almost identical to a famous 1980`s advert featuring Michael Jordan. The Sega advert does seem quite similar, although the counter argument is likely to be that there`s sufficient small differences. There is no specific value to the suit, but it does say "The amount in controversy exceeds $75,000". More here I'd imagine the legal companies are licking their lips in anticipation. [ 02-09-2002: Message edited by: Staralfur ] __________________ We\'ve heard that a million monkeys at a million keyboards could produce the Complete Works of Shakespeare; now, thanks to the Internet, we know this is not true.\"<br />Robert Wilensky <br /><br />\"Why is there only one Monopolies Commission?\" <br />Screaming Lord Sutch<br /><br />If you choke a smurf, what color does it turn?

02-09-2002, 05:53 PM	#2
Arvon Unicorn Join Date: October 4, 2001 Location: Kingdom of the West,..P.o. Cynagus Posts: 4,212	Where is this suit being filed? If it's outside the US maybe, just maybe, some one will use intelligence. __________________ 53.7% of all statistics are made up

02-10-2002, 06:08 AM	#3
Beaumanoir Iron Throne Cult Join Date: June 3, 2001 Location: There is no IRL, Only AFK. Age: 35 Posts: 4,896	Hmmmmm, It's Just Stupid. People Are Suing Anyone For Anything Nowdays. Its Stupid. __________________ My pokemon bring all the boys to the yard, and they're like; you wanna trade cards? Damn right, I wanna trade cards, I'll trade this but not my Charizard.

02-10-2002, 07:30 AM	#4
Downunda Set - Egyptian God of Chaos Join Date: January 7, 2002 Location: Christchurch, New Zealand Age: 45 Posts: 2,975	A few questions 1) Who (apart from bored Nike advertising people) is going to see a Sega advert and remember an ad from 1980 that was similar? 2) How is Nike gonna lose income? (2002 computer game vs 1980 basketball boots - not really things you can easily get confused over buying) Just wondering? __________________ \"Doing stuff is overrated, like Hitler, he did lots of stuff, but doesn\'t everybody wish he\'d just stayed at home and smoked pot?!?\"

02-10-2002, 09:11 AM	#5
Lavindathar Harper Join Date: March 21, 2001 Location: Lancs, England Age: 39 Posts: 4,729	Hmmmm, I wasn't even born then, so It dont make no difference to me. Beau is right, people over there just sue for the fun of sueing... __________________ =@

02-10-2002, 09:17 AM	#6
Neb Account deleted by Request Join Date: May 17, 2001 Location: . Age: 38 Posts: 8,802	quote: Originally posted by Lavindathar: Hmmmm, I wasn't even born then, so It dont make no difference to me. Beau is right, people over there just sue for the fun of sueing... Nope, not just for the fun of sueing, but for the chance of getting a ton of cash over some little meaningless thing that they're oft times the cause of themselves.

02-10-2002, 12:25 PM	#7
/)eathKiller Dracolisk Join Date: January 5, 2002 Location: Guantanamo Bay, Cuba Age: 38 Posts: 6,043	Im a fan of sega, being a Phantasy Star Online RPG player, I know that sega is in desperation already as it is. They're making games for ALL systems now and not just their own,hey've givent he rights of Sonic to Nintendo, and the rights of Virtua Fighter to Sony, and the rights of Shenmue and Jet Set Radio to MIcrosoft, the list just goes on and on... They've even halted all Dreamcast production aside form the new "collectors eddition Dreamcast" which will probably only earn ONE single advertisement... @_@ ; Nike shouldn't beat a poor dead horse... __________________ [img]\"http://membres.lycos.fr/th8or/ZeroSigForIronworks.gif\" alt=\" - \" /> o.o;

02-10-2002, 12:28 PM	#8
Lavindathar Harper Join Date: March 21, 2001 Location: Lancs, England Age: 39 Posts: 4,729	quote: Originally posted by Neb: Nope, not just for the fun of sueing, but for the chance of getting a ton of cash over some little meaningless thing that they're oft times the cause of themselves. Like Nike needs the money! __________________ =@

02-10-2002, 12:37 PM	#9
Beaumanoir Iron Throne Cult Join Date: June 3, 2001 Location: There is no IRL, Only AFK. Age: 35 Posts: 4,896	Yea! They're Already A Multi Million Dollar Company! As If $70,000 Is Gonna Make ANY Difference! __________________ My pokemon bring all the boys to the yard, and they're like; you wanna trade cards? Damn right, I wanna trade cards, I'll trade this but not my Charizard.

02-11-2002, 11:12 AM	#10
Sir Kenyth Fzoul Chembryl Join Date: August 30, 2001 Location: somewhere Age: 54 Posts: 1,785	Ever wonder why car insurance is so high? I had an auto accident in my early twenties. I was over the center line on a road without a painted center line by 12-16 inches. I had dropped a lit cigarette in my lap. The oncoming vehicle was speeding. We struck a glancing head-on collision. As if it wasn't enough evidence of their speed, I only went a few feet off the road while they flew 50 feet off the road into a large front yard. Unfortunately, they could prove I was too far over, but not what the other persons speed was, according to the book. I was found at fault. Six years and seven months later, I get a notice that I'm being sued for it! The insurance company settled for almost $50,000! I'd like to think that they actually needed the money to pay off medical bills, but everyone walked away from the accident. I don't think any major injuries occurred. Injury lawyers generally walk away with 40-50% of the money in cases like these. Most judges rose to the office from the brotherhood of lawyers. Injury and damages lawsuits are the "meat and taters" on the plates of the lawyers profession. If you have deep pockets, you can rest assured that you'll be sued eventually. __________________ Master Barbsman and wielder of the razor wit!<br /><br />There are dark angels among us. They present themselves in shining raiment but there is, in their hearts, the blackness of the abyss.

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