BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
sample a new discount item-Wal-Mart's own brand of wine. The world's
largest
retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to
produce the spirits at an affordable price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand wine into their shopping carts, there is a market for cheap wine, said
Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I., "There is wine in a box that people are willing to buy," she
said. "The right name is important."
The top 15 suggested names for Wal-Mart Wine:
15. Box O' Grapes
14. Chateau Traileur Doublewide
13. White Trashfindel
12. Big Red Gulp
11. Grape Expectations
10. Domaine Wal-Mart "Merde du Pays"
9. NASCAbernet
8. Chef Boyardeaux
7. Peanut Noir
6. Blue Light Special Nun
5. Chateau des Moines
4. Martha Stewart's Sour Grapes
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
and the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
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Because Sometimes They're Wrapped Too Tight, I Am (about the only one left) The Resident Corset Loosener Of The Moon's Hope Inn Ladies' Guild (in training)
