Ironworks Gaming Forum - View Single Post

Charean · 10-15-2002, 01:03 PM

Dell Moves Away From 'Dude' Ad Campaign
Oct. 15, 2002

NEW YORK (AP) - The Dell Dude is taking some time off. "Steven," the blond-haired guy who pushes Dell computers on TV, is moving aside at least for now.

Dell says it's trying something else with a new ad campaign - one less dude-like.

Dell's sales of personal computers have soared since "Steven" started pitching people with the catchphrase, "Dude, you're getting a Dell!"

Actor Ben Curtis has played the irascible pitchman for two years. He appears at the end of at least one of the new commercials. A Dell spokesman says the new ads don't spell the end of "Steven."

(Copyright 2002 by The Associated Press. All rights reserved.)

10-15-2002, 01:03 PM	#1
Charean Hathor Join Date: March 6, 2001 Location: Waxahachie, TX Age: 61 Posts: 2,201	Dell Moves Away From 'Dude' Ad Campaign Oct. 15, 2002 NEW YORK (AP) - The Dell Dude is taking some time off. "Steven," the blond-haired guy who pushes Dell computers on TV, is moving aside at least for now. Dell says it's trying something else with a new ad campaign - one less dude-like. Dell's sales of personal computers have soared since "Steven" started pitching people with the catchphrase, "Dude, you're getting a Dell!" Actor Ben Curtis has played the irascible pitchman for two years. He appears at the end of at least one of the new commercials. A Dell spokesman says the new ads don't spell the end of "Steven." (Copyright 2002 by The Associated Press. All rights reserved.) __________________ And then there were 6.