Quote:
Originally posted by Sazerac:
Is it "successful" if the customer is so annoyed that they remember the product for years and refuse to purchase it? Brand recognition does not necessarily lead to purchasing behavior. Take it from a consumer behaviorist...irritating advertising tactics do not work over the long run and can actually be far reaching in their damages to company image.
-Sazerac
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I believe that annoyance is successful, because you remember the product. Not only that, people who remember a product's annoying commercial will talk about the commercial that annoys them--free advertising.
I agree that it may not make much sense, but most advertising doesn't make any sense anyway. [img]graemlins/whome.gif[/img] [img]graemlins/petard.gif[/img]
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