It is pretty silly, and most likely illegal as noted in the article. But the intention is good. Free trade/shade grown coffee is better in every way when compared with plantation style coffee. The yields are larger, the impact on the forest/local ecosystem is far less, and the people growing the coffee get a much better price for their labor.
Berkeley does do some wacky things at times, but some of the time they are pointing the correct direction. For instance they were the first town to advocate divestiture from business doing business with apartheid South Africa. Which eventually was one of the factors in that system being dismantled.
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“This is an impressive crowd, the haves and the have mores. <br />Some people call you the elite. <br />I call you my base.”<br />~ George W. Bush (2000)
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