I think it all comes down to many humans' fear of accepting something that is more powerful than themselves.
If I say that God exist, I also say that there will always be something more powerful than me, and I can't do anything about it.
Now I don't know about Santa, but I guess it's the same there, we feel threatened about Santa being able to fly when we can't for example. Sure birds do it, but birds are not very clever, we are and so we have a distinct advantage over them. Santa on the other hand is as clever as we are, if not more, since he is basically human, at least he is pictured as one.
Which leads on to another interesting thing. We all know what Santa look like, even though we don't believe he exist we can see him almost everywhere for at least one month a year.
How do we know so much about Santa Claus when he doesn't exist?
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