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Well, I did use martha Stewart as the hook for the question, but it certainly is not just about her products.
I wonder how many kids (and adults) bought Air Jordans because og Micheal Jordan's name. I'm not so sure that a majority of people buy stuff because it's good or because a big star tells them to.
If they don't, it's odd that the media paints us that way.
One of my favorite actors is Harrison Ford. If he sold out(and I do believe endorsing products is selling out)and started hawking Chock Full O' Nuts coffee, I wouldn't just start buying it. I prefer Maxwell House. Now if there was a sale and the price was low, I'd buy a can of CFON coffee. If liked it, I might switch. But not because of Ford. I think the media really thinks we are just a bunch of lemmings! [img]tongue.gif[/img]
Mark
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