Just read this very interesting and thought provoking article. It's a bit long but worth the read. Going to look for this guy's book when I hit the bookstore next...
Framing the issues: UC Berkeley professor George Lakoff tells how conservatives use language to dominate politics
By Bonnie Azab Powell, NewsCenter | 27 October 2003
excerpt:
BERKELEY – With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff.