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I find Coke to be better tasting than Pepsi. Pepsi is sweeter, which is why most children love it, but Coke has a better tang to it. I always pick Coke in the taste tests, which doesn't make the Pepsi folks happy. I've also noticed a couple tricks they use. They always serve the Coke much warmer. They also cap the bottles loosely to allow the Coke to go slightly flat. When I point this out, they ignore me and shuffle me along. Apparently, their performance is based on votes for Pepsi on the little sheet.
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