We californians take beach volleyball VERY seriously, with sponsors from the alcohol producers and sports merchandising industries falling all over each other to sponsor events and get some product recognition.
I love the sport, though I don't get out much to play it anymore.
"Wonder what the odds are of EA Sports coming out with a PC version of Beach Volleyball, where you can actually kick sand in some poor wimps face and steal his date"
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DawnChaser aka Thanatos (Dispositioner of Souls)