I can (partially) explain this one -
It's from a Saturday morning TV prog on Sky (Soccer AM). Quite funny actually in a laddish kind of way (and Helen Chamberlain is a good sight on a saturday morning).
They started a national campaign - seems to have caught on
(the bit I'm guessing at) I think Sarah was trying to stop Chip from watching football (was that the gist of it Donut?)
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