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I think they're hoping the low price will get folks to pay more over time for less content. Instead of paying 20 bucks for an expansion with 50 or 100 new quests they'll sell you 50 or 100 individual quests... at 2 bucks each.
Then once they've fleeced the suckers long enough they'll put out a 'combo pack' with all of em for... you guessed it... 20 bucks. That will suck in the rest of us and allow them to maximize their profit.
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