You've already finished one or two important quests in the area, right? -Settling the hash of that rebel Druid and dealing with the djinn. So now you're popular, and a couple of local families want to engage your services to their side in retrieving a lost heirloom.
Have you spoken to the mayor? He's shown he has a more level head than the rest of the populace, earlier. He may have something to add.
There's definitely something to this. Two such important families would not just happen to contact you, personally, out of chance.
If you want giveaways, just ask.