[Morgeruat]

Originally posted by ladyzekke: I remember when I bought the book I looked in the cover and there was a review by Stephen King "Awesome thrilling ride!". Wonder how much they paid him to say that LOL?

I think they covered that angle in a recent episode of the Simpsons where Marge wrote a book, they called up authors and asked them if they would say something to the effect of "this is a great book" and when they repeated it back questioningly, then added a WTF, and a heck no they were tol that by repeating the phrase they would and could be quoted with saying "this is a great book." Seems the most plausible explanation for good authors recommending crap.