Two things:
1. Easier customization with portraits, HakPaks etc. It's a nightmare trying to customize a portrait using Paintshop Pro etc. Customization is an important part in roleplaying.
2. Ability to change details like name, background story, etc after starting the game. Again, this is customization/personalization of character that adds to roleplaying. I'm sick of playing as Mak'Ralan Anasar online.