I don't understand it, as much as the rest of society, especially the media, embraces drugs and alcohol the way that it does, when we find out that some athlete does it and it turns into national controversy. Just because he's a role model, now everyone thinks all his young followers are more likely to do it, problem is, they probably already were.
But nope, don't care much about it, before or after everyone found out he did it.
P.S. - Liquor is better, comes in a much greater variety of flavors