I watched them as a reward in grade school. It was for all of the kids who had not missed any days for the month, if I recall correctly. We go to see the Hobbit, then the next month the Lord of the Rings and the next month the Return of the King. Unfortunately, the reward movie was not optional if you qualified, so I couldn't stay in my class for the last one. The ending made up for it though and I did decide that I would still read the books after all.
