The eye thing is one of those magic eyes. If you look at it just right, some of the text will pop out in 3-D. That text will have a special message...
If you're still having trouble, I put a link to the Magic Eye web site in the other thread. That's got samples and even instructions on how to do it. Back in the day, "They" always said to look at it under glass (or its equivalent). I can do it just fine without... just requires focusing your eyes a little bit strangely.
Besides, I'm already responsible for stocking the never-ending M&M bowl.... or was that emptying it?