It was the video wars all over again, the best marketing won despite not being the best quality.
BBC news -
Japanese electronics giant Toshiba has admitted it has lost the battle to shape the next generation of DVD technology.
The company says it is abandoning its high-definition format, HD DVD, handing control of the market over to the rival Sony model, Blu-Ray.
The announcement ends years of fierce competition between the two companies.
Sony was able to gain the upper hand in the DVD battle by winning the support of Hollywood studios and major retailers.
Curse Sony - and watch the price of ps3 go up
