Okay so my gift is for....
Illumina!!!
Picture this. You're walking along the street, when you come across a greengrocers. They have apple's for $1 a bag. Gritting your teeth, you continue down only to come across "Sale on ALL Childrens' Clothes!" You are unpleasantly reminded of the email you received earlier in the day, entitled "Great holiday joke's". Great joke's what? Indeed.
It is everywhere, it seems. You can't escape it. Abuse of the humble apostrophe is rampant, plurals masquerading as possessive, possessives ending in s with their 's missing the s, plural acronyms apostrophised, its, it's or... its'? (!!), won't someone think of the children?!
Someone finally has.
It's the
Apostrophe's Friend - a revolution in the field of editing. An ingenious device, small enough to put in your pocket or handbag, yet powerful enough to correct any misplaced apostrophe. Just point and click on the offending word and voila! Watch as your becomes you're, who's is corrected to whose, apostrophes are eradicated from plurals. Works on paper, newspapers, signs, even electronic text! No longer will you have to read emails and webpages with a heavy heart as you mourn the misuse of apostrophes.
From one pedant to another - enjoy!
