I've seen a story on a similar company on TV a while ago. The point? It's got less to do with making your fave films unwatchable, and more to do with sleeping soundly while your kids watch all the films that their friends rave about. At least that's how they got started. After a while, a demand for 'diet' blockbusters was generated amongst people whose ethical and religious beliefs clashed with some of the content of films. And sex, drugs and violence are prominent tools in the film makers' toolbox so there's no shortage of material for them to work with.
Most films that are worth the time of day are usually still watchable when they've finished with 'em. Most, but not all. Their loss.
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