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I'm not talking about apparel, but of sporting teams and their branding. So Ferrari would count, technically, though their branding doesn't come from purely being a sporting team, more so from the fact that they sell some seriously pretty machinery.
As Link said, the US teams have huge branding power in the US and in terms of merchandising they have a lot of global reach, but aside from basketball (which is a global sport) the other big sporting team brands in the US (Yankees, Cowboys, etc) all play sports which are US-centric, not global. So a lot of people buy the Yankees or the Dodgers cap because it looks cool, not necessarily because they know who those teams are.
I'd have thought the two at the top of the list from a GLOBAL point of view would have to be football teams - Man U and Real Madrid. They're known throughout Europe, South America, Asia and Africa, and even if their penetration is poorer in the US, it's probably greater in the US than the Yankees et al have in Africa, Asia, etc...
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