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I started thinking of this when a mate of mine claimed the All Blacks are the biggest sporting brand in the world. I know they've a 70% success rate in all their games since the 1900s but I'm not so sure. They're the biggest in rugby, no doubt. But the biggest in the world? Don't know about that.
It could be any one of these:
Manchester United
Real Madrid
New York Yankees
NZ All Blacks
Chicago Bulls (about 5 years ago?)
Anyone have any views?
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