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I expect we'll see these online distributers providing snail mail distributions (dvd's) for users with limited bandwidth.
As for me, I think they've got a solid marketing plan, and I think it'll work.
The HL2 release certainly wasn't perfect, but for the first application of their technology they picked a game that was sure to be huge, therefore exacerbating their problems. IMO the whole thing went AMAZINGLY smoothly given the scale and newness.
This is the future of interactive content delivery.
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