Well I put I love it, even though I don't LOVE IT, but neither do I hate it so given that there were no non-extreme choices that's what I had to put. I think it's nice that there is a day set aside for recognising love and commitment.
I don't love the rampant commercialisation. The other day I was watching a lifestyle-type program and they were talking about flowers for Valentine's Day, and the florist was warning guys about getting the Wrong Coloured Flower. Apparently you would offend your girl immensurably if you got her a yellow flower (meaning friendship) or a pink flower (meaning power or something) rather than a red flower. As if! And if you did have a girlfriend who got peeved because you bought her a bunch of beautiful flowers in a non-red hue, then she needs a good kick up the pants
I don't like the way that the idea of being romantic has been crammed into a little box called 'flowers and chocolates'. Romance isn't that at all - it is about consideration and effort, but then, that isn't quite as easily marketed. That's why when people do surveys of married women, and ask them what is the most romantic thing their husband could do for them, they don't say 'buy me flowers' they say 'do the dishes' or something. It's about thinking about whoever you're being romantic about and what they'd most like and then putting in the effort to make it happen. Flowers take no thought and minimal effort. I know what I'd prefer as a romantic gesture.