I wouldn't worry personally, they'd lose more than they'd gain if they started banning. I wager it is simply a measure in their ToS to protect themselves (different laws in different countries such as China with it's restrictions on MMO's).
It is one of them things I imagine, like giving your friend a shot of your WoW account for an hour to try the game out, even though it is forbidden by the Terms. We all have done it at one point.
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Still I feel like a child when I look at the moon, maybe I grew up a little too soon...
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