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Well the first thing you need is an editing package capable of doing what you're interested in. I use Adobe Premiere, which has just about every text manipulation you'd want for decent quality work. For adding an anime character you'd probably draw the character frame by frame, build that up into an animation with a "blue screen" like background, set the chromakey transparency to the background color (and hope you didn't use that background color anywhere in the character drawing), and merge the animation into your film. I'm sure there's better packages out that that can do stuff like panning and zooming too (or maybe Premiere can, but I've never done it myself).
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