Ironworks Gaming Forum - Pimp out your PSP

Quote:

Hip-Hop mogul Russell Simmons and his wife Kimora are bringing some style to the Sony PSP portable gaming system this Christmas.

Simmons’ venture with M. Fabrikant & Sons - The Simmons Jewelry Company – is producing a $35,000 case for the popular gaming system.

The Baby Phat by Kimora Lee Simmons is made out of a pound of gold, alligator skin and yellow and black diamonds.

“Kimora and I are invested in jewelry with M. Fabrikant & Sons, the #1 jeweler in America. We have made lots of interesting fun stuff,” Simmons told AllHipHop.com. “Much of the profits will go back to Africa.”

Simmons said he was also looking to advise the Debeers Company, the largest supplier of rough diamonds in the world.

“I’m pushing for factories and schools in Africa so people can make their own jewelry and learn how to export them,” Simmons said.

The Simmons’ announced the formation of the jewelry company in January of 2004 with
M. Fabrikant & Sons, one of the oldest and largest distributors of diamonds and jewelry in the world.

"One of my main goals is to inspire African-Americans to own equity in businesses that they influence around the world," Simmons told AllHipHop.com in January of 2004.

Simmons said the diamonds sold by The Simmons Jewelry Company are inspected to ensure they are conflict free. A portion of the proceeds also benefit communities affected by the diamond trade.

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