From FoxNews: http://www.foxnews.com/story/0,2933,151706,00.html

Full article at URL, excerpt below

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DAVID DOWNEY, CEO, INVIDI: Well, with the Invidi solution, we're the Holy Grail
for marketers and advertisers. We have the ability to combine the power of
television with direct mail and send television commercials to individual
television sets based upon age, sex, income, geography and ethnicity.

CAVUTO: But how do you know who's watching?

DOWNEY: Well, we have the ability to measure the click stream data that's
generated by your remote control in combination with the geographic location that
you're at. And through that algorithm base that we've developed, we've learned
pretty precisely who's watching, not individuals....

CAVUTO: So I could be upstairs watching one thing. My wife could be downstairs
watching something else and you guys would know what that is?

DOWNEY: Well, you could actually be watching the same program upstairs and
downstairs and get different commercials.

CAVUTO: What are you putting in my TV that makes you know what the heck I'm
watching?

DOWNEY: It's not in your television set. It's a software application that's
downloaded into your cable television receiver or your satellite receiver, and
that small application categorizes you based upon the same way in which Nielsen
currently aggregates information.

CAVUTO: So do you have to be an agreeable participating household?

DOWNEY: No, it's actually a very noninvasive.

CAVUTO: Because it sounds kind of Big Brother-ish.
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That’s is scary Vulcanrider :eek: Reading Orwell’s 1984 as a kid, the most unsettling images it left in my mind was the TV set always watching you and the fitness announcer calling out to Winston personally to do his morning exercises correctly.

Be afraid everyone :(

I don't get how they could tell who is watching what TV...

If you use two diffrent cable boxes like some people do, they could stream to both..


You did know that your cable/satalite company knows exactly what your watching, didn't you?

Er.... well I do now. [img]tongue.gif[/img]

At least your on CCTV less than us brits, walking around england you'll be filmed by CCTV every 5 somthings, it's either seconds or minutes..

Highest consentration of CCTV in the world last time I checked.

I sense a market for something to block these ads.