People have been selling virtual assets for money ever since online gaming got popular. How many people "buy" weapons for Diablo or Everquest on Ebay? I think I remember a story about someone buying an affluent character from someone else in the Everquest world for thousands of dollars.

Well, really, this thing seems more like fantasy football than a video game...people have to pay this person if they play in his "domain" or something like that...I figure, though, it's mostly just a scam to con money out of people...